Shrubs, ca. 2 m tall; branchlets slender, densely coarsely gray-white silky strigose. Petiole 7–12 mm, rarely shorter, densely gray-white strigose; leaf blade thinly leathery, oblong-elliptic or oblong-lanceolate, 2–5.3 × 0.6–2.2 cm; base cuneate; margin slightly revolute; obscurely crenate, sparsely coarsely strigose; apex acuminate; both surfaces sparsely gray-white strigose. Inflorescence 10–12-flowered. Pedicel 0.8–1.1 cm, densely coarsely ferruginous silky strigose; calyx lobes obscure, to 5 mm, densely ferruginous strigose; corolla narrowly funnelform, purple-red, lacking flecks, 2–2.2 × ca. 3 cm; tube narrowly cylindric, ca. 10 × 1–3 mm; lobes spreading, oblong, 1–1.2 × ca. 0.6 cm, apex acute; stamens 5, equal, ca. 3 cm, filaments flat, glabrous; ovary ovoid, ca. 3 mm, ferruginous strigose; style ca. 2.4 cm, shorter than stamens, glabrous. Fl. May.