Shrubs, 1–3 m tall; young shoots scaly, densely hispid and pubescent. Petiole 4–10 mm, scaly, densely hispid and pubescent; leaf blade oblong-lanceolate and ovate-lanceolate, 4–11 × 1.5–3.5 cm; base cuneate to rounded; apex acuminate or acute; abaxial surface scales 1–4 × their own diameter apart, unequal, yellowish brown; hispid and pubescent, densely so along midrib; adaxial surface sparsely scaly, hispid to pubescent or glabrous. Inflorescence terminal, umbellate or shortly racemose, 2-or 3-flowered; rachis ca. 3 mm. Pedicel 1–1.5 cm, scaly, densely hairy; calyx 0.5–1 mm, scaly, densely hispid; corolla broadly funnelform-campanulate, pale purple, rose red or white, 2.5–3.5 cm, outer surface scaly, tube hispid; stamens unequal, some longer than corolla; filaments densely pubescent below; ovary 5-locular, densely scaly, hispid; style longer than corolla, usually glabrous, rarely pubescent at base. Capsule cylindric, 10–15 mm, scaly, hispid, rarely without hairs. Fl. May–Jun, fr. Sep.