Small shrubs, (0.1–)1–2 m tall; branches in upper part, slender, brown, densely scaly. Petiole 3–4 mm, densely brown scaly; leaf blade leathery, narrowly oblong or oblong-lanceolate, 2–5.5 × 0.9–2 cm; base cuneate to rounded; margin revolute; apex obtuse or acute, apiculate; abaxial surface gray-green, scales less than or equal to their own diameter apart, dimorphic, rimless or, more commonly, with an obvious margin; adaxial surface densely scaly, rapidly glabrescent, lateral veins more conspicuous below, inconspicuous above. Inflorescences several, axillary, arranged in a compound raceme, 1-or 2-flowered, bud scales persistent, imbricate, glabrous or slightly gray-white-pubescent. Pedicel 0.3–0.4 cm, densely scaly; calyx lobes 1–2 mm, oblong or semicircular, apex rounded, sparsely scaly; corolla funnelform to campanulate, lobed above the middle, light red, occasionally white, 1.5–2 cm, outer surface densely scaly, with gray hairs, rarely glabrous; lobes 5, spreading; stamens 10, unequal, long ones nearly equaling corolla, filaments pubescent or glabrous towards the base; ovary 5-locular, densely scaly; style exserted from corolla, basal half densely scaly, pubescent, sometimes glabrous. Capsule cylindric or globose, 7–12 mm, densely scaly. Fl. Mar–May.