Shrubs, ca. 1 m tall; young shoots densely coarsely silky-strigose. Summer and winter leaves different. Petiole ca. 5 mm, coarsely strigose; leaf blade leathery, oblong-lanceolate or oblong-elliptic to elliptic, 1–2.5 × 0.5–1.5 cm; base cuneate; margin slightly revolute, shallowly undulate; apex acuminate or acute, mucronate; abaxial surface densely coarsely strigose and ciliate; adaxial surface coarsely silvery-gray-strigose with small wartlike prominences. Inflorescence 5–8-flowered. Pedicel 0.4–0.5 cm, densely ferruginous silky-strigose; calyx lobes finely crenate, small; corolla funnel-campanulate, pale purple or purple-red, without purple flecks, 0.8–1.1 cm; tube shortly cylindric, 5–6 × ca. 3 mm, both surfaces glabrous; lobes slightly spreading, oblong, 0.3–0.5 × ca. 0.25 cm; stamens 5, unequal, ca. 1.2 cm, filaments puberulent at base; ovary ovoid, ca. 3 mm, densely coarsely silky ferruginous-strigose; style slender, ca. 1 cm, longer than some stamens, coarsely strigose at base. Capsule ovoid, ca. 5 × 3.5 mm, densely gray-brown-strigose. Fl. Apr.