Herbs, subshrubs, shrubs, [or small trees], isophyllous or weakly to strongly anisophyllous, woody species commonly pliestesial (living for several years then dying after flowering and fruiting). Stems and branches usually 4-angled, often sulcate, basally becoming woody and hollow with age. Leaves opposite, petiolate or sessile; leaf blade adaxially usually with prominent linear cystoliths and sometimes also abaxially, margin variously dentate, serrate, crenate, undulate, or entire. Inflorescences axillary and/or terminal, bracteate heads, headlike clusters, spikes (sometimes distinctly secund), or less commonly of pedicellate flowers forming an open panicle; sterile bracts usually resembling reduced leaves and often present in compound inflorescences; floral bracts usually different from leaves, persistent or caducous as flowers open, very variable in size and shape, sometimes of two types with basal sterile bracts (outermost bracts in a capitate inflorescence) differing from inner or apical fertile ones; bracteoles 2 per pedicel, usually small, sometimes absent. Calyx usually 5-lobed to base, commonly accrescent in fruit; lobes equal or with middle one distinctly longer than others, sometimes partially fused to form a bipartite or tripartite calyx. Corolla nearly always bluish, rarely white, yellow, or pink, tubular or funnel-shaped, inside glabrous apart from trichomes retaining style except in Strobilanthes parvifolia, S. oresbia, and related species; tube either gradually widened from base or narrowly cylindric and then abruptly widened, campanulate or gibbous; limb 5-lobed; lobes usually ovate, equal or subequal, spreading, contorted in bud. Stamens usually 4 and didynamous (rarely 2, 2 fertile with 2 staminodes, or 4 fertile with a central staminode), basally monadelphous; usually 2 filaments distinctly longer than other 2; anthers included or exserted, 2-thecous; thecae oblong or subspherical, parallel, erect or incurved, glabrous, basally muticous, rarely with connective extended to a mucronate tip; pollen spherical or ellipsoid, echinulate and/or variously ribbed, usually tricolporate. Ovary oblong to obovoid, 2-locular, with 2(-8) ovules per locule; style filiform, long, slender, simple, sometimes persistent after corolla falls, retained in place by trichomes on one side of corolla tube; stigma 2-cleft with one branch longer. Capsule characteristically oblong to narrowly obovoid but sometimes fusiform to narrowly ellipsoid, (2-)4(-16)-seeded; retinacula strong, curved. Seeds usually ovate or orbicular in outline and lenticular by being flattened, usually pubescent with appressed mucilaginous trichomes which become spreading when wetted, trichomes caducous in a very few species with seed glabrescent; areola usually very small but occasionally extending as a glabrous area over much of seed surface.